The Agency With A Manager's Touch....
90210 Talent Agency began in February 2008 with a primary focus on representation of fashion and fitness models. Today, we represent some of the hardest working rising talent this industry has to offer in the areas of Film/TV (Theatrical), Commercial, Print, Voice Over (VO), Literary, Comedy, and Production. We take pride in the talent we represent and work together to make lasting, mutually beneficial relationships with not only the clients, but also those who provide us all with opportunities to grow in all of our careers. An agency is only as good as it's staff, the talent it represents and the work ethic that we are all known for.
At 90210 Talent, our motto is 'work begets work!!" Hustle is our way of life!!
Theo Caesar, Head of Agency & Theatrical Dept
Bronx, NY native Theo Caesar began his career as a professional actor at the age of 10. From his first commercial, which was filmed in the original office of MTV in the 80s, to his first feature film role in "Police Academy 3", it was obvious that there was a positive chemistry between young Teddy Abner and the entertainment world. Theo left NYC and acting to pursue a career in music writing, production and performing in Hampton Roads, VA. Through recording, mixing and engineering, he caught the attention of Studio Center and signed with them as a VO talent from 2005 - 2011. Upon moving to Los Angeles and returning to the Film/TV industry in 2007, Theo found himself working in casting of principal and background actors as opposed to acting. Theo became Managing Partner and Head Of Agency in 2009. He is currently Senior Agent at 90210 Talent. Theo quote "I decided not to be an actor so I could educate, protect and be an advocate for actors. For that reason, I look to represent people that give me the passion and confidence I would have walking into the rooms myself. Every actor needs someone with a fire for them picking up the phone, submitting and sending emails out to the world. They need to be the first to set the example themselves. Once an actor with a good product begins this process of doing the work and spreading the word, others have no choice but to take notice and add on to the momentum"
Lisa Martel, Head of VO Department/Theatrical Agent
In her younger years, Lisa Martel loved acting. Lisa attended Syracuse University's Newhouse School of Communications for a degree in Radio/TV Journalism. She still loved acting, but chose to focus on writing for many years. After college she moved to New York City and began a long career in marketing, helping to start up 2 technology companies. When one of those companies grew quite large and was acquired by a tech conglomerate in 1995, Lisa struck out on her own as a marketing consultant, helping a diverse group of business clients with their market strategies and communications. After her move to Los Angeles in 2001, she continued to do freelance marketing work. In 2006, Lisa called a very big "do over" and jumped back into a more creative life returning to her first love of acting and adding stand-up comedian, producer and voice-over artist to her resume. In 2012, she had the opportunity to learn about the agency business, which combined her business and marketing background with her love for the creative arts. Today, Lisa is a full-time theatrical agent and the head of the voice-over department with 90210 Talent.
LaRosa Howland, Head of Youth Dept/Commercial & Theatrical Agent
Born and raised in Elizabethtown, KY, right outside Louisville, LaRosa had aspirations to work in the Film and Television Industry from a very young age. She knew that giving it her best was not going to be good enough. She had to be great in order to stand out and make her dreams a reality. Her admiration and innovative ideas toward the industry led her to introduce her son to the business with the same avidity. They moved to California in 2008 eager to pursue an acting career for him.
While experiencing the new position of stage mom, she quickly realized that networking coupled with a strong determination to succeed is what initially attracted her to this industry. She loved being able to manage her son's career advancement opportunities and soon realized her passion lies in helping others to achieve these opportunities.
LaRosa was blessed to join the team at 90210 Talent in late 2014 and worked her way up to a full-fledged Theatrical Agent's position in a matter of just a few short months. LaRosa pays close attention to detail, she is driven and goal oriented. 90210 Talent is ecstatic to have such a budding star on their team to help mold and grow the success of its clients. LaRosa is a powerhouse and charismatic woman who we know has a bright and brilliant future in this industry. Like she always says "A closed mouth, does not get fed".
Traci Turton, Head of NY Division/Theatrical & Literary Agent
Born and raised in Brooklyn, New York, Traci Turton made her way from corporate consulting to leading the New York offices of 90210 Talent. As a former performance artist herself, Traci understands the challenges that artists face while pursuing their dreams. She is driven to help performers understand what they want to be known for in the business so they can develop identifiable brands in the industry. In 2014, Theo Caesar, Head of 90210 Talent and lifelong friend of Traci’s husband, Kevin Turton, brought Traci into the TV/Film world under his wings as an apprentice. Along with the expertise and guidance of Senior Agent, Lisa Martel, Theo groomed Traci in the art and science of the acting business. With the support and solid leadership of the Agency's LA team, Traci has grown strong relationships with top casting directors, networks, streaming services and major movie studios in the New York, Los Angeles, and Southeast markets. Traci is intent on making 90210 Talent known for producing the best homegrown A-list talent in the industry. She is also focused on making regular coaching contributions to the performance community at large as a way to improve the quality of artists in the industry.